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Press Release For immediate release New Magazine Aims to Help People Find Happiness happiful, a new monthly e-magazine with healthy ideas that change the world to launch Monday happiful, a free monthly e-magazine is launching on on 20 March, International Day of Happiness. Full of inspirational real-life stories, interviews and tips to improve happiness, the magazine’s mission is to create a happier, healthier, more sustainable society. happiful’s story happiful founders Emma White and Aimi Maunders are sisters who started their first website, Counselling Directory back in 2005. Determined to […]
These days, social media marketing is a must, and it is a must because of its effectiveness. As more businesses include social media marketing, more mistakes are being made. Read on to see if you are making any of these mistakes that could stop you from reaching your full social potential. It’s all about interaction The number one line of communication for customer service is social media, because the majority of consumers are constantly plugged into social media. Use this as an opportunity to create fans of your business. Every […]
Take a look at our favourite tips to help you pitch your next guest blog post. 1. Put yourself in the receivers’ shoes Depending on the size of the website, editors can receive hundreds of emails enquiries a day. So you will need to adapt your messaging to this. Try and keep it short, sweet and to the point – try not to waste their time! You could also try to create a persona on the information supplied on the website. If their ‘About us’ page has a lot of […]
Considering how your audience thinks and acts is a must to improve lead generation on mobile devices. 1. Show the correct keypad When your prospects are filling in a form to sign up for something, the last thing they want is for the wrong keyboard to pop up for the field they are completing. So for your phone number fields, configure them to show the number keypad, for the email address, show the email related keypad (with the ‘.com’ shortcut) etc. This will hopefully reduce the chance of users leaving […]
We explore a number of tips to secure more leads with your B2B content marketing efforts. Give to receive Most B2B marketing campaigns adhere to the ‘pay it forward’ rule. You have to provide value first, before you get anything of value back. B2B prospects nowadays expect a huge amount from selling businesses. Many concerns surround the thought of giving ‘too much’ could actually cause a loss of a sale. This isn’t the right way to approach the situation, and encourages inaction. You shouldn’t be afraid to let your prospects […]
As we are over halfway through 2016, we take a look at the current marketing trends of the year so far. 1. Organic reach is in decline Social media has been the go-to marketing channel to share information and news. It’s a dominant force in terms of content popularity and can push a piece of content to go viral. Unfortunately social media platforms (particularly Facebook), have been reducing the amount of organic reach that your posts get without paying to advertise. This is making marketers think twice about relying on […]
If you would like to build a stronger community, but are unsure where to start, keep reading for our favourite tips. 1. Give your followers their 15 minutes of fame As there’s already a whole generation that grew up with Internet and social media, it’s no surprise that people want to get their names out there. Your brand channels could be the perfect place for them to get their 15 minutes of social media fame. If you do highlight them on social media, you will receive original user-generated content that […]
We explore a few ways to really get the most our of your email newsletters. 1. Build your list first Before you send your first newsletter, you need to have enough people on your list to make it worthwhile. Consider the type of newsletter it is – is it for prospects or customers? Tailor your audience, then start gathering subscribers. You will need to try to funnel your website visitors to a dedicated newsletter sign up CTA. 2. Include value People don’t simply want the same old company updates and […]
Are you looking to add videos to your social media marketing strategy? If so, read on to find out our top tips. 1. Try out different video lengths Choosing the length of a video all depends on your audience and what type of video you want to share with them. Testing the lengths will give you a great idea of what works and what doesn’t. Before you start anything, here’s a handy guide for the maximum video lengths social networks allow: – Vine – six seconds – Snapchat – 10 […]
Is your content getting shared? If not, your website may lack social optimisation and the tools needed for readers to interact and share your messaging. Although paid advertising and SEO will always be integral to most marketing strategies, there’s nothing better than your content getting shared by word-of-mouth on your followers’ social media channels. Take a look at these tips to give your content the boost it deserves. 1. Create content that people want to share Although not technical, it should be at the top of every content creator’s list. […]