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Amazon has the Echo, Google has the Assistant, Apple is halfway there with the HomePod and now Sony is jumping on the bandwagon! From Siri to Amazon Echo, to asking Alexa to hit up “Mr Brightside” by The Killers, voice searching is becoming increasingly mainstream. Eventually, there will be two types of searchers, the talkers and the typers. But will voice-over change the future of SEO? More and more people are now using their mobile phone rather than a laptop. It’s amazing how 4G is helping change the way we […]
While you’ve probably been relaxing by the shore and soaking up the sun rays, the last thing you want to think about is all the emails, paperwork, calls, and catching up you’ll need to do back at work. Reverting back from holiday mode to work may be something you’re not looking forward to. But rest assured, we’ve got you covered.   Here are five ways to ease you back into the daily grind so you can stay relaxed… and still get things done with a bang!   1. A clean place […]
Losing just one customer can be really costly. It’s very important for companies to turn a complaint into a positive for their customers, for the company, when moving forward. So how can you make sure you don’t lose out on business? Our expert Sian Davies has three top tips to ensure your service is on point and keeps customers coming back for more:   1. Treat customers like family. “By encompassing our family values and treating all customers as I would treat my family, I find conversations are much more […]
Press Release For immediate release New Magazine Aims to Help People Find Happiness happiful, a new monthly e-magazine with healthy ideas that change the world to launch Monday happiful, a free monthly e-magazine is launching on on 20 March, International Day of Happiness. Full of inspirational real-life stories, interviews and tips to improve happiness, the magazine’s mission is to create a happier, healthier, more sustainable society. happiful’s story happiful founders Emma White and Aimi Maunders are sisters who started their first website, Counselling Directory back in 2005. Determined to […]
These days, social media marketing is a must, and it is a must because of its effectiveness. As more businesses include social media marketing, more mistakes are being made. Read on to see if you are making any of these mistakes that could stop you from reaching your full social potential. It’s all about interaction The number one line of communication for customer service is social media, because the majority of consumers are constantly plugged into social media. Use this as an opportunity to create fans of your business. Every […]
Take a look at our favourite tips to help you pitch your next guest blog post. 1. Put yourself in the receivers’ shoes Depending on the size of the website, editors can receive hundreds of emails enquiries a day. So you will need to adapt your messaging to this. Try and keep it short, sweet and to the point – try not to waste their time! You could also try to create a persona on the information supplied on the website. If their ‘About us’ page has a lot of […]
Considering how your audience thinks and acts is a must to improve lead generation on mobile devices. 1. Show the correct keypad When your prospects are filling in a form to sign up for something, the last thing they want is for the wrong keyboard to pop up for the field they are completing. So for your phone number fields, configure them to show the number keypad, for the email address, show the email related keypad (with the ‘.com’ shortcut) etc. This will hopefully reduce the chance of users leaving […]
We explore a number of tips to secure more leads with your B2B content marketing efforts. Give to receive Most B2B marketing campaigns adhere to the ‘pay it forward’ rule. You have to provide value first, before you get anything of value back. B2B prospects nowadays expect a huge amount from selling businesses. Many concerns surround the thought of giving ‘too much’ could actually cause a loss of a sale. This isn’t the right way to approach the situation, and encourages inaction. You shouldn’t be afraid to let your prospects […]
As we are over halfway through 2016, we take a look at the current marketing trends of the year so far. 1. Organic reach is in decline Social media has been the go-to marketing channel to share information and news. It’s a dominant force in terms of content popularity and can push a piece of content to go viral. Unfortunately social media platforms (particularly Facebook), have been reducing the amount of organic reach that your posts get without paying to advertise. This is making marketers think twice about relying on […]
If you would like to build a stronger community, but are unsure where to start, keep reading for our favourite tips. 1. Give your followers their 15 minutes of fame As there’s already a whole generation that grew up with Internet and social media, it’s no surprise that people want to get their names out there. Your brand channels could be the perfect place for them to get their 15 minutes of social media fame. If you do highlight them on social media, you will receive original user-generated content that […]